Property Crowdfunding Platforms
Completion requirements
Prospects may ask for a property-oriented crowdfunding platform, in which case it is helpful to explain that the firm has worked on four property-based crowdfunding platforms:
- Propfin
- Sourced Capital (formerly an AR client)
- Heaton Group (work in progress)
- BrikBee (soon to launch)
We can demo these, but they are not actively being maintained so we cannot showcase the latest features on them.
Property (Real Estate) Platform Customer Needs
Property developers will often have an existing relationship with various investors and various projects that have been funded. They have three primary motives to setup a crowdfunding platform:
- Provide an easy way for investors to monitor and track investments
- Release capital on existing projects by selling investments to new investors
- Make use of tax-efficient structures like the SASS and ISA
It is important to understand these needs. A prospect will normally gravitate around one preference and you should be able to tailor your presentation around this.