PRIN 2A.5.3R

(1) A firm must support retail customer understanding so that its communications:

- (a) meet the information needs of retail customers;
- (b) are likely to be understood by retail customers; and
- (c) equip retail customers to make decisions that are effective, timely and properly informed.
(2) A firm must communicate information to retail customers in a way which is clear, fair and not misleading.